Digital Marketing Analytics

Three industry FTP connectors allow users to upload marketing activity data from multiple vendors.

Epocrates Industry Connector - Epocrates provides clinical information for health care providers (HCPs) through a mobile application. The type of information on Epocrates includes clinical reference information on drugs, diseases, diagnostics and patient management. Life science companies can market their products on Epocrates. The HCP interactions on Epocrates are used by life science companies to target their customers.
Medscape Industry Connector - Medscape is a website providing access to medical information for clinicians; the organization also provides continuing education for physicians and health professionals. Life science companies can market their products on Medscape. The HCP interactions on Medscape are used by life science companies to target their customers.
Doximity Industry Connector - Doximity is an online networking service for medical professionals. Doximity offers its members curated medical news, case collaboration and messaging capabilities. Life science companies can market their products on Doximity. The HCP interactions on Doximity are used by life science companies to target their customers.